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  • Writer's pictureHYSTERIA BY GIRLONFILM

Discover the Elegance of Burberry's Luxe Takeover For Harrods' 175th Anniversary

Under the visionary and direction of Daniel Lee, Chief Creative Officer, Burberry has painted the streets of London in Burberry's Knight Blue with their exclusive pop-up at Harrods, the legendary London department store. Harrods is currently celebrating its 175th anniversary, and we can't think of a better way to celebrate. 

To get an insider glimpse, we sent Oliwia Koczorowska, Hardcore Hysteria Girl, to visit and capture the exclusive pop-up experience.


Celebrating Harrods' 175th anniversary, the legendary shopping destination shimmers in Burberry Knight Blue shade. Harrods' recognizable awnings are now transformed into a reimagined version featuring tent canopies and a Knight Blue Burberry check. Straight out of Burberry's Spring 2024 playbook, the pop-up transforms Harrods into a journey through the world of Burberry by embodying high-end exploration and adventure.

Looking for your fix of luxe exploration?

Venture into the Burberry Picnic area, where you can find a Burberry-themed truck that hosts an array of British snacks and Burberry-approved cups of coffee. Looking across from the Burberry Picnic area, the Harrods window features a reminder of the brand's legacy by featuring a decadent and opulent display of the iconic Burberry trench coat, symbolizing the brand's legacy in fashion.

Head for the entry of Harrods and prepare to journey into Burberry's luxe world. Burberry enthusiasts and shoppers can embark on a journey through the world of Burberry by visiting the Burberry Camping Corner, an ode to the great British outdoors.

Visitors can pick up a limited-edition map of Knightsbridge, inviting those who attend the pop-up to explore the great outdoors. View the exclusive capsule collection that offers everything from womenswear to rugged menswear. Highlights of the capsule collection include new colorways and exclusive iterations of classic styles.


Join us in celebrating Harrods' 175th anniversary and immerse yourself in Burberry's world of luxe exploration and adventure. This exclusive pop-up is available at Harrods in London until February 29th.


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